Glamora & Amini


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In the last article, together with the Italian brand Agape, we explored the architectural art in the bathroom and the philosophy of water and nature. The nature is a generous giver. Every time we step into nature, it always gifts us more than what we seek. Nature nourishes our body and mind, allowing balance and tranquility to flow through all the senses. Imagine what kind of vitality and energy it is to bring this natural temperature into our homes.

Today we'll talk about the Italian custom-made art wallpaper brand Glamora and handmade carpet brand Amini. They use natural materials to fill the space we inhabit - the texture of linen, wool and silk, with different forms and color overlays, inspired by the imagery of nature. They create the most delicate visual and tactile memories, kept in our most intimate space.


The Poetry Saint of Art Wallpaper: Glamora

Founded in 2010 in Modena, Italy, Glamora's custom wallpapers are inspired by design and nature, using natural and sustainable materials that allow spaces to convey living dreams and rich emotional experiences. Combining contemporary style with classically refined design principles, Glamora's projects include a variety of private and commercial spaces.

Glamora's custom art wallpapers are divided into two major collections: the Creative Collection and the Special Editions. The Creative Collection is a continually expanding collection, with one chapter added each year, and now includes 13 chapters. The Special Editions are collections composed of different themes, using innovative materials developed by the brand, each inspired by a specific concept, with its own individual style, tone and sense of atmosphere.

The latest chapter of the Creative Collection (Chapter XIII) contains the landscapes of the eighteenth-century Grand Tour, the language of informal art that pays homage to music, the brutalist architecture to nature put under the magnifying glasses of mythology, and the most luxuriant gardens in the world.

In the latest theme of the Special Editions - the Divina Collection - there is a desire for timeless beauty and freedom, inspired by the Deco period. The gold, brass and platinum tones give the plants a tactile and visual impact. Using GlamSatin materials, the theme is delicate, refined, elegant and bold, just as the glorious atmosphere of Fitzgerald's The Great Gatsby and the iconic women of that era.

Glamora uses five types of materials: GlamSatin, GlamPure, GlamFusion, GlamTrace, and GlamDecor.

GlamSatin is particularly appealing for its understated luxury and sheen, reminiscent of the light texture of silk. It consists of viscose fabric and mineral powder, specially embossed to reflect light perfectly, so that each element depicted takes shape in a highly naturalized way with great visual impact.

GlamPure is the result of Glamora's research on organic materials, using pure European linen and non-woven fabrics as materials. Being a compostable material, it is ideal for ecologically-oriented architecture. Its main characteristics are durability, moisture absorption, and hypoallergenicity , and its low thermal and acoustic conductivity give it excellent insulation and thermal regulation properties.

GlamFusion is suitable for walls that come into contact with water, or are subjected to strong mechanical forces and contact with chemicals. Its special surface is resistant to scratches and physical impacts. Also, the smooth and non-porous surface prevents mold and bacteria. Its lightweight, delicate and flexible composition is extremely protective, making it versatile and durable.

GlamTrace is made with cellulose fibers, enhancing the richness of natural irregular patterns. Embossed wallpapers made with this material are reminiscent of the texture of handmade paper and the images are given more depth. The thin, matte textured surface also faithfully reproduces the fine color effects.

GlamDecor enhances textures with sophisticated fabric effects. Produced using environmentally friendly, breathable and odorless inks, it is the ideal solution for any interior wall, from residential houses and commercial hotels to healthcare settings.

Glamora brings a multifaceted experience of design and aesthetics with its vast gamma of functional and natural materials, fully embodies the art of custom-made wallpaper and redefines the concept of space. Glamora is the saint of the space poetics. From the past to the present, including all creatures under the sun, everything can be painted as poetry.


The Handmade Carpet Empire: Amini

The history of the Amini brand can be traced all the way back to the Afghan handicraft tradition. 1972 saw the establishment of AMINI BROTHERS COMPANY (ABC) by Mr. Sultan Amini in Kabul, the capital of Afghanistan, and in Herat, one of the largest cities in Afghanistan. Working with local craftsmen, they began producing, selling and exporting Afghan and Persian carpets. By 1975, ABC had gained a reputation and established its own logistics system.

When the Soviet Union invaded Afghanistan in April 1978, Sultan Amini had to leave the business he had worked so hard to build and emigrate to Germany. Thanks to his previous contacts and reputation, he settled in Frankfurt and continued to run his business. After the commercial success of the ABC brand in Milan, Italy, the global capital of design, the company moved its headquarters to Italy in the 1990s and today works with renowned designers such as Joe Colombo, Gio Ponti, Manlio Rho and Ico Parisi.

Amini is a subsidiary of ABC, established in 2014. Whether traditional, vintage, modern, or specially tailored, Amini's products are flexible and diverse in style, and all rugs are handmade. Amini's manufacturing centers are located in several different countries, from Nepal to India, from Afghanistan to Turkey and Morocco, and the regional rug-making art still represent an expression of the local culture, tightly tied to the roots that belong to that land.

Amini's carpet materials include wool, silk, linen, jute and other natural materials. Take wool handmade carpets as an example, the core is the herding of goats and sheep, in which the locals put the utmost enthusiasm, love and care. The wool fibers are then washed to remove grease, sun-dried for 2-3 days, then carded and twisted into threads by traditional handicrafts, finished by spinning wheels, dyed using organic plants (such as saffron, pomegranate peel, onion peel, flowers and roots of plants) and dyes made from natural minerals, and then handed over to local craftsmen for weaving. The final steps include inspection, trimming, dusting, cleaning, solarization, and stretching to restore the luster and shine of the original wool.

Behind each handmade carpet is a collection of local water and soil nourishment, and the hard work of artisans. At the same time, the designers of Amini collaborate to infuse them with fragments of nature's inspiration - water, permafrost, forest, unknowable footprints, extinct animals... The softness and warmth of each fiber is the imprint of time, a gift from the Creator, giving the space owner an emotional experience that goes beyond the ego.

Gazing at each carpet, we can see the eternal memory of nature, which flows in time, runs to us and connects us who look at it. The gods of big and small things, the totems of the tribe, the scratches of the land, and the shapes of time, together composing a beautiful and strange history that grows intertwined with the personal and collective history we leave in our domestic space.

The pioneering spirit of Amini's carpet empire brings together the personal and the natural, the regional and the global. People from different cultures and accents, from shepherds to craftsmen, from designers to homeowners, all share this love and devotion to nature, weaving an amazing epic poetry of humanity and nature.

Wallpaper and carpet, which always seem to be classified as decorative elements in the home, in fact possess the power to redefine the space. The designers' keen intuition and imagination, the temperature of the craftsmen's wrinkled palms, the natural codes rooted in the depths of human genes are introduced into the home, allowing wallpaper and carpet to inject spirituality and vitality into the architectural space.

The next Italian brand we're bringing to you, Bonacina1889, is also a brand that collects its materials from nature, blending the art of rattan weaving with the furniture traditions of northern Italy. In the hands of designers and craftsmen, the simple rattan is transformed into stunning artworks in the home space. Let's look forward to this brand full of handcrafted warmth: Bonacina1889.


Organizer: JP Concept China
Producer: Yi
Editor: Xinwei
Image copyright: Glamora, Amini